WEB INSIGHTS MARKETING / GROWTH TOOLS
Revenue Opportunity Calculator
Explore a scenario using your own numbers. Change the inputs to see how the opportunity changes.
20% traffic growth · 12 months of acquisition
Explore a what-if
Try a traffic increase, or use the sliders to build your own scenario.
Use your actual monthly traffic.
The share of visitors who become paying customers.
Estimated total revenue per acquired customer.
Choose an assumption to explore—not a promised lift.
People who fit your practice & service area.
The share of qualified inquiries that become clients.
An assumed rate to compare with your baseline.
Your firm’s fee—not the client’s settlement.
Enter a number within the range shown for each field.
MODELED ADDITIONAL CUSTOMER VALUE
From One Year Of Acquisition
↑ 20% above your baseline
Illustrative scenario, not a forecast. Assumes steady traffic, conversion & lifetime value. Shows the lifetime value of customers acquired over 12 months, not cash collected within that year.
See The Calculation
Current value = monthly visitors × customer conversion rate × customer lifetime value × 12. Scenario value applies your traffic increase to the same formula. The opportunity is the difference.
Current: 5,000 × 2% × $800 × 12 = $960,000. Scenario: $960,000 × 120% = $1,152,000. Difference: $192,000.