CASE STUDY / FACEBOOK ADS / E-COMMERCE
A Funnel Ready
To Scale.
An e-commerce campaign launched in February. Forty-five days later, the funnel was working and the campaign was scaled. The project summary reports $90,450 in monthly revenue from a $12,500 investment.
Founder / Career ExperienceSelected work from the founder’s career, including work completed before this business.
THE RESULT, IN VIEW
A Funnel Ready To Scale.
The campaign launched in February. The founder’s project account identifies a working funnel and scaling milestone 45 days later.
- February launchCampaign begins
- 45 days laterFunnel scaled
The 45-day milestone marks funnel scaling, not when the displayed revenue was reached. The revenue month and investment period were not specified.
Source: the founder’s project summary.
From Campaign Launch To A Working Funnel.
The campaign connected Facebook advertising with an e-commerce funnel. The founder’s project summary identifies the first 45 days after the February launch as the period before the funnel was ready to scale.
A Monthly Revenue Outcome.
The reported result was $90,450 in monthly revenue from a $12,500 investment. The 45-day milestone describes when the funnel was scaled; it is separate from the monthly revenue measure.
Make The Funnel Work. Then Scale.
An ad is part of a larger buying experience. This example brings the campaign and the funnel into the same story, with revenue as the commercial measure.
About These Figures
Figures and the 45-day milestone are from the founder’s project summary. The revenue reporting month, investment period, and cost breakdown were not specified; no ROAS or profit figure is calculated.
YOUR BUSINESS. YOUR NEXT MOVE.
What Would Better
Marketing Mean For You?
Start with the customers you want to win, your current performance, and the decisions that could move your business forward.
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